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VÍK PRJÓNSDÓTTIR is a creative brand that designs and produces quality products from Icelandic sheep wool; a unique and sustainable source. Its combination of fibers results in a wool that is warm, light-weight and water-repellent.
They are inspired by myths and stories, from the past as well from the present. And are fascinated by nature as well as urban life, believes in the beyond and respects the hidden world.
The company has passion for local cultures and production.
Their common interest in applying the form and magic of everyday items into their designs is evident in its  products. They believe that it’s their task as designers to make use of the natural materials and conditions that exist in Iceland, rather than using imported materials or outsource the production. Their ambition with Vík Prjónsdóttir is to show an unconventional image of the Icelandic wool industry by developing new products with traditional Icelandic material, with a strong connection to the local region.